Personal Privacy

Is there even such a thing as "personal privacy" on the Web anymore? Indisputably, personal privacy is a major concern among all stakeholders in data privacy. As new technological advancements are made, personal privacy continues to be diminished. The Harvard Business Review concluded that people are concerned about their personal privacy, however, rarely make it a predominant factor when navigating the Web. Privacy settings are able to be manipulated and tailored to the preferences of the individual on many websites, however, the majority of users do not take the initiative to change or even read personal privacy policies. For example, Facebook's privacy policies are undergoing significant changes this year according to an article by Tech Crunch. These changes are being made in effort to comply with the new European Union's Data Protection Regulations. Supposedly these new privacy settings will make it much easier for users to view and manage their personal privacy settings. However, time will tell if this is actually true and if users take the initiative to try to hinder companies tracking efforts.

Many companies are working towards improving personal privacy for user's by incorporating facial recognition and two-factor authentication, and finger-print technology in their devices.

Privacy is also a huge concern for data at big companies.

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