Machine Learning

In today’s world, machine learning plays a huge role in how data that is collected and tracked is used. Mass amounts of data are almost useless if there isn’t a fast and effective way to mine and study it. Machine learning gives companies the ability to identify patterns within users in order to improve services. One example, Google Now, is a personalized information feed that improves the more you use it. With information such as travel times to places, relevant news articles, food suggestions and more, Google Now aims to provide a personalized experience for its users in order to provide life conveniences. In order to do this though, Google must collect mass amounts of data on people and then uses machine learning to make it relevant and useful.

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