Who is Tracking Your Data?

"According to his article on information privacy, Macaraeg states that, "While the privacy of personal data is not a novel issue, developments in digital technologies and the internet have made its protection a particularly difficult task," (Macaraeg, 2017.) The Big Hitters:

Some of the biggest companies known for their tracking include Facebook and Google. As Facebook ads become a bigger and bigger component of their interface, their market for advertisers has increased immensely. Advertisers are able to target their ads to their exact demographic thanks to the copious amounts of personal data Facebook collects about their users. Google provides users with options like Incognito Mode to "avoid tracking," but they still collect personal information about their users and their interests. Google Now has been one of the biggest platforms used to collect personal information on users.

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