Google Now

Google Now is one of the efforts by Google to create an intelligent agent that presents useful information to the user based on their own personal preferences and settings. Whether it comes to search results, articles, travel times and more, Google Now attempts to create an environment that is catered to your specific needs. It can be thought of as a personal radio station of sorts. In order for the system to work, there is one crucial element that it needs: your data. When you click on “agree” and opt to turn on Google Now’s services, you in turn give it access to things such as location, your search history, interests, and more. This all helps Google to paint a vivid picture of your life and how you function. It is important to note, however, that this is not something that you are required to do in order to use Google’s services. If at any time you are uncomfortable with the mass amount of information that you are providing to Google Now, you always have the option to opt out of the service. Additionally, if you want to access the service yet restrict certain aspects of it, Google allows you to choose what information you specifically provide access to. However, it is important to note that without allowing Google to access a large amount of data on you, the services that they provide will not work nearly as well, if at all. These types of services and systems are beginning to become integral to daily functions, especially with the advent of smart assistants. Google Now is slowly becoming Google Assistant, and will continue to require more information as new features are released.

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